O-83 Post Campaign Evaluation of Knowledge and Attitudes towards Octagonal-Front-of-Package (FOPWL) Warning Labeling in Barbados

Methods: Evaluation targeted Barbadians of both sexes and socio-economic status: A-C (Upper/Middle/ Low), 18–65-y, including parents/guardians/caregivers of school-aged children under 16 years, policymakers: government officials, technocrats, politicians, political advisors. A survey with approximately 30 questions was administered by trained individuals contracted by Hope Caribbean. Sample size 602, the overall results projectable +/- 4% at the 96% confidence level (CI). Median interview was 45 minutes, data collected Aug 15th - Sept-15th, 2024. Sample excluded those who work in: advertising, tobacco, junk foods, sugary drinks, market research & health.

Results: Overall, 93% supported clear Octagonal FOPWL to warn against unhealthy ingredients 63% responded that labels would help eliminate the difficulty of identifying packaged food as healthy or unhealthy. Additionally, 82% reported having read the nutritional label on the back, and 81% on the front of ultra-processed foods and drinks; those aware of campaign ads were more likely to do so. Half (50%) agreed that the current nutritional information helps them avoid Ultra-Processed Products (UPPs). Those aware of campaign found it difficult to say the same. Most parents (92%) were concerned about health risks of their children consuming UPPs high in sugar, sodium and fats. Similarly, 92% of parents expressed concern about the health risks of their children consuming ultra-processed products.

Conclusion: There was a strong call to action, with most respondents expressing support for government intervention in implementing Octagonal FOPWLs on products, and with 90% supporting campaigns that advocate such measures.