Public health organisations use social media tools to expand their reach, foster user
engagement, and increase access to credible public health messages.
According to Brandwatch, a social media monitoring company headquartered in
Brighton, England, between September 2017 and October 2018, social media users grew
by 320 million, making it a viable platform for the dissemination of information.
Many public health campaigns are created for social media, however, to determine the
impact of these campaigns, they must be monitored and evaluated.
This guidebook is developed by the Caribbean Public Health Agency (CARPHA) with
funding from the U.S. Embassy for Barbados and the Organization of Eastern Caribbean
States. The goal is to help social media managers monitor and evaluate their campaigns.
Although many examples within the guidebook refer to the Aedes aegypti mosquito, an
important vector for the Region, the principles can be applied to other public health situations.
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|Category||Monitoring and Evaluation|