Additional government and private sector initiatives resulted in the formation of several organizations including the Jamaica Hotel & Tourist Association and the Tourist Trade Development Board (the forerunner of the present Jamaica Tourist Board). During this time there was also a concerted effort to market the island as a health and pleasure retreat.

Today, tourism is one of Jamaica’s leading industries. More than three million visitors are welcomed to our shores each year. The elements of the tourism product include accommodation, transportation, attractions and tours, dining and entertainment (inclusive of festivals and events), and the support services.

Read more about the history of the Jamaica tourism industry. Click Here